Founded in 2009 by creative director Bertony Da Silva, Belgian fashion brand Arte Antwerp has evolved into a prominent player in the fashion industry. Known for its contemporary and minimalist aesthetic, Arte Antwerp has carved a niche for itself with a focus on clean lines, unique silhouettes, and a commitment to quality craftsmanship.Arte Antwerp has garnered recognition for its forward-thinking designs, drawing inspiration from various artistic influences. With an unwavering dedication to creating pieces that resonate with a global audience, the brand has successfully expanded its reach beyond Belgium.
During my employment in Not Selling Liquid creative agency, I had a chance to design a new dedicated Shopify Plus webstore for Arte Antwerp and lead their digital presence in e-commerce and marketing.
The challenge involved creating a new platform, reflecting the brand's elevated status in the fashion industry. After establishing itself as a formidable player, the brand aimed to efficiently integrate expansion features and automation solutions. Beyond showcasing products, the website needed to convey the creative core and passion behind the designs, shifting from a commercial to a conceptual presentation to enhance brand positioning.
Creating the new webshop for Arte Antwerp, we embraced the brand's unique identity by adopting a brutalist and experimental design. This approach effectively mirrors the artistic and creative essence of the brand, showcasing its elevated positioning in the fashion realm. The website serves as a platform to narrate Arte's story and heritage, enhancing the customer's understanding and overall brand experience.
The shift from a commercial to a conceptual product presentation deepened the brand's connection with the audience, reinforcing its elevated position in the fashion industry. The result is a dynamic and engaging online platform that not only showcases products but also tells the compelling story of Arte, enhancing customer experience and driving an increase in conversion rates and average order value.
New digital presence for Arte
Increase in Conversion Rate
Higher average order value
Improved sorting and filtering options on the product page
New product recommendations
Focus on the story, content and imagery
Improved customer experience
Experimental product page
