Established in 2012 by a trio of childhood friends, Daily Paper has rapidly ascended to become one of Europe's swiftly growing fashion brands. The brand boasts flagship stores in Amsterdam, London, and New York.
In addition to crafting distinctive menswear and womenswear, Daily Paper places a significant emphasis on community-building. This commitment is exemplified through the creation of meaningful content and active participation in social initiatives.
During my employment in Not Selling Liquid creative agency, I had a chance to design a new dedicated Shopify Plus webstore for Daily Paper and lead their digital presence in e-commerce and marketing.
Daily Paper, having already established a global presence, sought a platform to enhance sales and amplify their brand narratives. The primary focus was on marketing, upselling, user experience, usability, and simplicity, rather than pursuing an experimental or highly creative website.
With a staggering 90% of Daily Paper's users shopping through mobile devices, our strategy centered around a "mobile-first" design. The goal was to create a webshop that not only streamlined the ordering process but also increased conversion rates, average order values, and effectively promoted upselling of complementary products.
Aligning with our strategy, we developed a mobile-first shop with enhanced usability features, including a dual-view shopping experience, clear and intelligent upselling mechanisms, an improved filtering system, and seamless product browsing. The design prioritized clear CTAs and an optimized information hierarchy, ensuring an efficient and enjoyable shopping experience.
Significant boost in Conversion Rate across all three platforms in EU, UK and US
Substantial increase in sales
Boost in upselling products
Lowered time needed to make a purchase
Heightened user engagement
